TV is a major part of our lives. We gather around our big screens with family and friends to watch big movies and big events. But for quite some time now no new inventions have came out to enhance the TV experience. Until now. It all centres around the apps, next to streaming, apps have become more and more useful in having a better TV experience — with a new operating system called tvOS and innovative ways to connect with your screen. This is the new Apple TV. Where Your TV becomes smarter
The future of television starts with apps. You already use apps like Netflix, Hulu, HBO NOW and WatchESPN to watch TV on your mobile devices. And that’s where TV on your big screen is headed. The new Apple TV is designed around this reality. And the Siri Remote with Touch surface takes the effort out of searching through all these apps to find something great to watch. In addition, the App Store brings games and apps to your television with big experiences created specifically for the living room. Welcome to the new Apple TV. It’s where TV is headed.
Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the new Apple TV Remote to scroll, select, and navigate your TV screen effortlessly. Every move you make on the remote’s Touch surface is mirrored immediately on your television screen. And scrubbing forward or backward is more precise than ever. Simply swipe across the timeline and use the preview frames to pinpoint exactly where you want to go. It’s all so natural and fluid, you no longer need to take your eyes off the TV or turn on a light to hunt for the right button.